mTAB
Features
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| mTAB
Database Features |
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Data
Types supported
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- Single and multiple
response variables
- Matrix style questionnaire
structures
- Value data
- Pre-calculated Index
variables
- Verbatim answers
- Non-analytical data
e.g. name & address
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Other
Database Features
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- Multiple study weights
- Pre-filtered based
questions
- No limit on the size
of database
- Extremely compact format
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| mTAB
cross-tabulation engine features |
Question Selection
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- Select any number of
questions for your row and column axes
- Subset editor allows
you to only see the responses you want for each
question
- Find your questions
and responses quickly via the search function
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| Recodes |
- Aggregate question
responses using the recode editor, and automatically
apply them to similar questions
- Bridge questionnaire
changes easily using the recode editors cross-study
mapping facility
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| Times
Series/Multi Market analysis |
- Simultaneously analyse up
to 16 studies to obtain times series or multi-market
analysis
- Combine datasets into a single
rolled-up study
- Questionnaire changes are
automatically highlighted using a "traffic
light" system
- Question response changes
easily bridged via the recode function
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| Filtering |
- Filter your analysis based
on the responses of up to 10 questions
- Link filter questions using
Boolean AND, OR and NOT operators, together
with bracketing
- "Match Any",
"Match All" and "Match Any #"
options for multiple response filtering
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| 3D
Crosstabs |
- Add a 3rd dimension to your
analysis displaying either question responses
or multiple studies
- Calculate results across
multiple "pages"
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| Data
Formatting |
- Pull-down menu of preset
and user defined data display formats
- Create and save your
own data display formats via the Format Style
Editor using the following elements:
- weighted and unweighted
counts
- row or column %,
sample base
- row or column %,
subset base
- unweighted/weighted
subset and sample totals
- formatted subset/sample
totals
- % of total sample
(the whole displayed spreadsheet)
- Top/Bottom box
(e.g. % of respondents who gave a score
of x or higher)
- Mean, median, standard
deviation
- Chi-squared, T-Stat,
Z-Score
- Response Weighted
Sum - for tally counts/visit counts
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| Question
Building |
- Create new questions such
as lifestages or segmentations, using the responses
from existing questions
- Save and apply rules
to other surveys
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| Cluster
Analysis |
- Run k-means cluster
analysis to gain a different perspective on
your data
- Save your cluster analysis
as a new question
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| Saving
and Exporting |
- Save your queries,
recodes and user defined questions and share
them with other users
- mSLICE module allows
custom exports to SAS/SPSS
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| Help
Features |
- mTAB Help
- Database help providing
key background information for each survey
- Electronic copy of
each survey questionnaire
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| Spreadsheet
and graphics engines |
Spreadsheet
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- Text formatting, shading,
line drawing tools
- Sort responses within
a question, or reorder entire blocks of questions
- Sort questions by specified
data types.
- Zero suppression for
rows, columns or both
- User defined low value
thresholds on rows and columns
- 3 levels of low response
shading
- Top-N report function
allows multiple columns to be sorted simultaneously
- Other common spreadsheet
functions such as Hide Rows, Freeze Titles etc.
- Export your data to
MS Excel
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| Graphics |
- Comprehensive and easy
to use graphing tool
- 11 chart types available
in 2D or 3D
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| Top-N
Reports |
- This report type allows you to sort a series
of columns simultaneously,e.g."Top 10 reasons
for purchase of own brand vs various competitors"
- Sort responses within a question, or a range
of questions (e.g. banks of ratings variables)
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